The cultural logic of media convergence researchgate. Mits deflorz professor of humanities henry jenkins has some good news. As henry jenkins defines, media convergence is more than simply a technological shift. This book is about the relationship between three concepts media convergence, participatory culture, and collective. Henry jenkinsdigital renaissance hats all this talk about media convergence, this dumb industry idea that all media will meld into one, and well get all of our news and entertainment through one box. Henry described these processes in convergence culture as the equivalent of political cartoons. Henry jenkins at mit talks about transmedia david paul. Henry jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Henry jenkins usc annenberg school for communication and.
Henry jenkins has been head of comparative media at mit for many years. His most recent book, focused on media change in its full context, is called convergence culture. He has researched and written about literature, film and media studies, gender and cultural studies for the last twenty years. Convergence culture, henry jenkins emphasizes that the book is the result of an epic journey that had lasted eight years and of the joint effort of many collaborators involved in the construction of the mit comparative media studies program, of which he is founder and director. Course syllabus cmm 263g convergence media and transmedia. Henry jenkins convergence culture where old and new. Television fans and participatory culture, convergence culture.
Estudios mediaticos comparados dei mit comocentro paralas conversaciones. Cinema, media convergence, and participatory culture henry jenkins for me the great hope is now that 8mm video recorders are coming out, people who normally wouldnt make movies are going to be making them. Download convergence culture where old and new media. Henry jenkins mit comparative media studieswriting. Media theorist henry jenkins argues that convergence isnt an end result as is the hypothetical black box, but instead a process that changes how media is both consumed and produced. He also has a joint faculty appointment with the usc rossier school of education. Media convergence is more than simply a technological shift. Henry jenkins is the provosts professor of communication, journalism, cinematic arts and education at the university of southern california. He is the coeditor of from barbie to mortal kombat. Creating value and meaning in a networked culture new york. Julia has a background in american studies and working with folklife institutions and is working on a range of projects related to curatecamp digital culture. And last but hardly least, i want to thank henry jenkins iv, who has always made. Henry jenkins convergence culture where old and new media collide.
Convergence alters the relationship between existing technologies, industries, markets, genres and. Henry jenkins describes his conception of convergence culture, the byproduct of the collision between new and old media, along with the implications of convergence culture for education. This article will sketch a theory of media convergence that allows us to identify major. Aug 31, 2006 as mit s henry jenkins explains in his new book, convergence culture. Confronting the challenges of participatory culture. Organic convergence is the combining of different types of media being used at the same time.
The cultural logic of media convergence sage journals. Jenkins illuminates clash of media davids and goliaths mit. Jun 19, 2006 henry jenkins provides a fascinating account of how new media intersects old media and engages the imagination of fans in more and more powerful ways. Initially, the computer offered expanded opportunities for interact ing with media content and as. An occasional paper on digital media and learning confronting the challenges of participatory culture. Pdf henry jenkins convergence culture where old and new. He is the author andor editor of twenty books on various.
Different fran outside economies often arrive in costume and systemati stage key moments from the. Mar 01, 2004 responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. Henry jenkins iii born june 4, 1958 is an american media scholar and provost professor of communication, journalism, and cinematic arts, a joint professorship at the university of southern california usc annenberg school for communication and journalism and the usc school of cinematic arts. Jan 15, 2003 henry jenkins archive page january 15, 2003 several years ago, i asked a leading producer of animated features how much creative control his team exerted over the games, toys, comics, and other. Pdf convergence culture in the creative industries researchgate. Henry jenkins is the provost professor of communication, journalism, cinematic arts and education at the university of southern california.
Henry jenkins is accepted by media academics to be the father of the term with his book convergence culture. This is a wider use of that approach by grassroots communities. Henry jenkins work on transmedia narratives and storytelling, participatory culture, and a strong foundation in the design of narratives provided by the comparative media studies program at mit, i add a business perspective on risk and brand management to counteract the. Jenkinss concept of convergence culture as a point of departure, the individual. Lee harrington, of the 2011 book the survival of soap opera. Henry jenkins massachusetts institute of technology, usa abstract responding to the contradictory nature of our current moment of media change, this article will sketch a theory of media convergence that allows us to identify major sites of tension and transition shaping the media environment for the coming decade. The new youth activists, popular culture and the civic.
Creating meaning and value in a networked culture, by any media necessary. He outlines his vision of convergence culture in his book, convergence culture. In this dialogue, jenkins explains how technology is transforming the traditional view of humanities. Media convergence as media critics, such as robert mcchesney, have noted, the current trend within the entertainment industry has been toward the increased concentration of media ownership into the hands of a smaller and smaller number of transmedia and transnational conglomerates.
And now, you pitch a world because a world can support multiple characters and multiple stories across multiple media. Henry jenkins gave the closing keynote at the international communications association. Henry jenkins mit graduate program in comparative media. Henry jenkins work on transmedia narratives and storytelling, participatory culture, and a strong foundation in the design of narratives provided by the comparative media studies program at mit, i add a business perspective on risk and brand management to counteract the rising costs of production and marketing. Henry jenkins, one of americas most respected media analysts, delves beneath the new media hype to uncover the important cultural transformations that are taking place as media converge. When i arrived there in 1989, project athena was in its prime.
It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power. Download convergence culture where old and new media collide. Henry jenkins is the provosts professor of communication, journalism, and cinematic arts at the university of southern california. Henry jenkins, founder and director of mit s comparative media studies program, debunks outdated ideas of the digital revolution in this remarkable book, proving that new media will not simply replace old media, but rather will learn to interact with it in a complex relationship he calls convergence culture.
Henry jenkins convergence culture where old and new media. For more from jenkins on media convergence, see henry jenkins, sam ford, and joshua green, spreadable media. Henry jenkins and media theory fanfiction galactica. In the world of media convergence, every important story gets told. Horizontal integration, that is the consolidation of holdings. The mit center for civic media is a project of mit comparative media studies and the mit media lab. The cultural logic of media convergence henry jenkins, 2004. Media education for the 21st century henry jenkins,director of the comparative media studies program at the massachusetts institute of technology with katie. Henry jenkins mit graduate program in comparative media studies. Address 1229 east 7th st, bloomington, indiana 47405, usa email. Media education for the 21st century henry jenkins,director of the comparative media studies program at the massachusetts institute of technology with katie clinton ravi purushotma alice j. Convergence culture is a theory which recognizes changing relationships and experiences with new media.
By all accounts, henry jenkins is having a great time, soaking up the sun and fun in the media capital of the world. Where old and new media collide new york university press, consumers are no longer content to be spoonfed music, tv, movies and literature. May 11, 2007 sam is coauthor, with henry jenkins and joshua green, of the 20 nyu press book spreadable media. Convergence culture is in many ways the culmination of the past eight years of my life, an outgrowth of m buily effort ud p mit s tos comparative media studies progra centem fo arsr a conversations about media chang paste present, and future and of my efforts to enlarge public dialogues about popular culture and contemporary life. Henry jenkins, former professor of humanities, mit, is one of the leading science authorities in the analysis of new media. While its general applicability may confirm henry jenkinss appraisal of convergence. It explores the flow of content distributed across various intersections of media, industries and audiences, presenting a back and forth power struggle over the distribution and control of content. Henry jenkins is director of the comparative media studies program at mit. George lucas and the heavily endowed usc film school snatched henry away from the eastern shores a few years ago. As the world turns in a convergence culture mit graduate. Pdf this article maps the emerging practices in media professions like journalism, advertising, marketing. Preservation and technologies lucas hilderbrand, editor, spectator 27. Henry jenkins is provosts professor of communication, journalism and cinematic arts at the annenberg school for communication, university of southern california.
Mar 10, 2014 henry jenkins is the provosts professor of communication, journalism, and cinematic arts at the university of southern california. Creating meaning and value in a networked society, and by any media. And that one day a little fat girl in ohio is going be the new mozart and make a beautiful. Henry jenkins explaining what is media convergence. Today, he is professor of communication, journalism, and cinematic arts at usc. Jun 01, 2001 media convergence is an ongoing process, occurring at various intersections of media technologies, industries, content and audiences. Jenkins on collective intelligence and convergence culture. They want to play with it, interact with it, parody it and analyze it with or without the byyourleave of the primary producers. Henry jenkins and media theory fanfiction galactica media. Quentin tarantinos star wars digital cinema, media.
He takes us into the secret world of survivor spoilers, where avid internet users pool their knowledge to unearth the shows secrets before they are. Educators, media specialists, policy makers and parents will find convergence culture both lively and enlightening. The following is a guest post from julia fernandez, this years ndiipp junior fellow. Jenkins, henry 2004 the cultural logic of media convergence, international. He is the author or editor of 20 books including textual poachers. Global convergence is the last of the categories projected by jenkins. Jenkins illuminates clash of media davids and goliaths.
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