Roy spence preaches the power of purpose the packer. Over the last thirtyfive years, roy spence has helped organizations such as southwest airlines, bmw, the university of texas, walmart, the clinton global initiative, and many others achieve greatness by obsessing about. Its not what you sell, its what you stand for by roy m. View roy spence s profile on linkedin, the worlds largest professional community. Over the last thirtyfive years, roy spence has helped organizations such as southwest. The promiseland project is a longterm marketing and grassroots campaign to unleash the power of purpose to bridge the cultural divide in.
Roy spence leadership speakerspeakers bureau speakinc. Haley rushingis chief purposologist and cofounder of the purpose institute along with roy spence. The purpose institute believes that organizations with a purpose are motivated by making a positive difference in the lives of the people they serve, and the promiseland project was founded to make. The purpose institute is an organization dedicated exclusively to helping clients. Why every extraordinary business is driven by purpose. Yet he clearly shows the correlation between their success and their ultimate purpose.
With purpose as the north star, employee engagement is higher, competition. Roy spence senior advisor and expert on purpose gallup. The 10 essential hugs of life by roy spence nook book. Your companys purpose matters more than what you sell. Jan 26, 2009 over the last thirtyfive years, roy spence has helped organizations such as southwest airlines, bmw, the university of texas, walmart, the clinton global initiative, and many others achieve greatness by getting them to obsess about one big idea. Roy is chairman and ceo of gsdm idea city, a leading national marketing communications and advertising company that has helped grow some of the worlds most successful brands. Roy spence is one of the most charismatic, inspirational speakers on the topic of purpose in the world. Spence spends the book highlighting a few companies.
Over the last thirtyfive years, roy spence has helped organizations such as southwest airlines, bmw, the university of texas, walmart, the clinton global initiative, and many others achieve greatness by getting them to obsess about one big idea. Why every extraordinary business is driven by purpose, is the cofounder of the. Roy spence has made it his lifes journey to discover and bring to life the path to. Who is roy spence and what makes him the pied piper of purpose. Along with haley rushing, roy coauthored the wall street journal bestselling book, its. Oct 17, 2011 a purpose genre has emerged in his wake.
Companies also need the north star of purpose and so do countries. Roy spence, ceo and cofounder of the purpose institute, has made it. The purpose institute exists to help organizations discover, articulate and. Jun 25, 2009 roy spence explains why entrepreneurs are the key to our economic future. There is irony in roy spence being enshrined in the advertising hall of fame as. He is the proud father of three kids, and lives in austin, texas, with his wife, mary. Spence recently spoke with about his new book, how he found his own purpose and why entrepreneurs are. She has helped some of the countrys most extraordinary organizations discover and bring to life their core purpose and authentic core values, including southwest airlines, walmart, charles schwab, norwegian cruise line, whole foods market, world. Along with haley rushing, roy coauthored the wall street journal bestselling book, its not what you sell, its what you stand for. Roy wrote the book 10 essential hugs of life to encourage fathers to hug their children and encourage people to embrace life. Cofounder and ceo of the purpose institute, a consulting firm that helps people and organizations discover and live their purpose. Coauthor of the wall street journal bestselling book, its not what you sell, its what you stand for. About its not what you sell, its what you stand for roy spence is a brilliant, sparkling gem. Under roy s leadership and their purpose based branding philosophy, the agency has helped grow some of the worlds most successful brands and has used their talents to make a difference in communities around the country and the world.
Roy spence is adamant that behind every great brand is an authentic sense of purpose a definitive statement about the difference you are trying to make in the worldand a workplace with. With haley rushing, spence coauthored the book, its not what you sell, its what you stand for. He shows how to discover your purpose, cultivate it, and use it to. Spence will share and explain his lifes mantra dont do mild in work or life. Buried in hillary clintons emails a few big hugs from. Cohost brad forsythe interviews roy spence, coauthor of its not what you sell, its what you stand for.
True greatness comes in direct proportion to passionate pursuit of a purpose beyond money. Cofounder and ceo of the purpose institute roy spence is the cofounder and ceo of the purpose institute, a consulting firm that helps people and organizations discover and live their purpose. Most recently, spence announced the founding of the promisedland project, an initiative to transform the nation into a more purpose and communitydriven culture. Roy was frozen and then finally said, well lets see. This book will force you to address some tough and profound questions. Spence coauthored the wall street journal bestselling book, its not. He is also founder and ceo of the purpose institute, helping companies discover their purpose. Over the last thirtyfive years, roy spence has helped organizations such as southwest airlines, bmw, the university of texas, walmart, the clinton global. When his dadbig roy, the biggest hugger of them allpassed away at the age of ninetyfive, roy jr. Over the last thirtyfive years, roy spence has helped organizations such as southwest airlines, bmw, the university of texas, walmart, the clinton global initiative, and many others achieve greatness by obsessing about one big idea. He shows how to discover your purpose, cultivate it, and use it to make a difference as well as to make profits. Haley rushing cofounded the purpose institute along with roy spence. Spence, jr on mixergy to help you learn how and why you can.
See the complete profile on linkedin and discover roy s connections. There are many companies that dont have purpose yet they make money and are extremely successful. We want to stay together, stay in austin, make a difference and some money, too. Roy spence has helped organizations such as southwest airlines, bmw, the university of texas, walmart, the clinton global initiative, an. The purpose institute is an organization dedicated exclusively to helping clients discover and articulate their purpose and values in the world.
Buried in hillary clintons emails a few big hugs from roy. Why every extraordinary business is driven by purpose spence jr. Innovations 2020 opening keynote roy spence the league for. Roy spence has helped organizations such as southwest airlines, bmw, the university of texas, walmart, the clinton global initiative, and many others achieve greatness by obsessing about one big idea. Roy is author or coauthor of the amazing faith of texas, its not what you sell, its what you stand for, and dont mess with texas. Feb 05, 2009 over the last thirtyfive years, roy spence has helped organizations such as southwest airlines, bmw, the university of texas, walmart, the clinton global initiative, and many others achieve. We learned from jim collins that all of the visionary companies that will be built to last will have a purpose beyond making money. Simply put, purpose is a definitive statement about the difference you are trying to make in the world. Roy spences book demonstrates the power of purpose in building successful organizations.
Over the last thirtyfive years, roy spence has helped organizations such as. Roy spence with matthew mcconaughey the power of purpose. Spence, with haley rushing, explains why extraordinary businesses are driven by purpose. A conscious capitalist, roy brings together the best in texas. Three profound themes from the 2016 advertising hall of fame. Whether through his book its not what you sell, its what you stand for or his consulting firm the purpose institute, roy knows that a person or an organizations. He wrote a book on the subject, its not what you sell, its what you stand for.
Simply put, purpose is a definitive statement about the difference you are trying to. Discover the hidden power of hugs roy spence was raised in a family of huggers. Jan 25, 2017 my friend, legendary agency founder roy spence, wrote the book on purpose a few years back. With purpose as the north star, employee engagement is higher, competition is less. With purpose as the north star, employee engagement is higher, competition is less threatening, customers are more loyal, and innovation flows. Feb 05, 2009 roy spences book demonstrates the power of purpose in building successful organizations. Especially during times of great economic uncertainty, purpose is the key to creating and maintaining a high performing organization, deserving just as much attention as strategy, execution, and innovation. At the time, purpose was found within the category, such as bmws focus on creating the ultimate driving machine. Flying with herb kelleher, founder of southwest airlines.
Its not what you sell, its what you stand for books. Roy spence with matthew mcconaughey the power of purpose in. Sustainability needs leaders motivated by a compelling purpose. A conscious capitalist, roy brings together the best in texas toughness with the humanitarian spirit of his home of austin. Facebook is showing information to help you better understand the purpose of a page. If your company gathering, industry association or thoughtleader conference is seeking to expand peoples minds and give them a purpose driven view of how to live an extraordinary lifeboth professionally and personally roy is your man. Walmart, southwest airlines, red cross, aarp, charles schwab, john deere, whole foods and others. He is also cofounder and ceo of the purpose institute, a consulting firm that helps people and organizations discover and live their purpose. Oct 16, 2017 spence has taken on new mantle as purpose guru in recent years, as cofounder of the purpose institute, and author of several books advocating the search for a higher purpose. Roy inherited his dads way of greeting both friends and strangers alike with a hug. As spence writes, purpose is a reason for being that goes beyond making moneyand it almost always results in making more money than you ever thought possible. June 14, 2016 june 18, 2019 roy spence lessons learned video series dear friends, here are a few thoughts on how we first discovered the power of purpose. In his book, good to great, he has those three circles that you have to fill out.
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